Marketing & Social Media Manager (Casual)

Farnborough, QLD (Yeppoon Region)
Casual Position | 2 Days Per Week Initially
Immediate Start Available

About Us

All Abode & Co is a rapidly growing short-stay accommodation & Property Service company based in Yeppoon and covering the wider Capricorn Coast regions. We specialise in Airbnb hosting, holiday accommodation, cleaning services, property presentation & styling alongside Residential, Commercial & After build cleaning.

As our business continues to grow, we are seeking an experienced Marketing & Social Media Manager to take ownership of our marketing function and help drive brand awareness, customer acquisition, direct bookings and business growth.

This is not an entry-level social media position. We are looking for someone who understands marketing strategy, customer psychology, content creation, digital advertising and brand development.

About the Role

Reporting directly to the Director, you will be responsible for developing and executing marketing strategies across all areas of the business.

This is a highly autonomous role requiring initiative, creativity and strong organisational skills. We are looking for someone who can take ownership, identify opportunities and execute campaigns with minimal supervision.

Initially, the role will be 2 days per week (approximately 16 hours), with the opportunity for additional hours as the business continues to expand.

This is an on-site position based at our Farnborough warehouse. It is not a work-from-home role.

Key Responsibilities

• Develop and implement marketing strategies aligned with business goals

• Plan, create and schedule engaging content across Facebook & Instagram

• Film and photograph properties, projects, team activities and brand content

• Edit high-quality reels, videos and social media content

• Write engaging captions, calls-to-action and marketing material

• Manage content calendars and campaign schedules

• Create and manage Meta advertising campaigns

• Monitor analytics and provide performance reporting

• Grow social media audiences and improve engagement

• Generate leads and support conversion of enquiries into bookings and sales

• Assist with website updates and content management through Squarespace

• Maintain brand consistency across all marketing channels

• Implement systems and processes to improve marketing efficiency

Skills & Experience Required

Applicants must demonstrate experience in:

• Digital marketing and social media management

• Meta Business Suite and Meta Ads Manager

• Content creation and campaign execution

• Photography and videography

• Video editing for Reels, Instagram, Facebook and YouTube Shorts

• Canva and graphic design fundamentals

• Social media growth strategies and platform algorithms

• Customer engagement and community management

• Content scheduling platforms and workflow systems

• Marketing analytics and reporting

• Copywriting and storytelling

Highly Regarded

• Qualification in Marketing, Communications or Digital Media

• Experience within tourism, hospitality, real estate or short-stay accommodation

• SEO optimisation knowledge

• Squarespace website experience

• Creative direction and styling experience

What We’re Looking For

The ideal candidate will be:

• Self-motivated and proactive

• Highly organised

• Creative but commercially minded

• Confident working independently

• Results-driven

• Passionate about growing brands

• Able to manage multiple projects simultaneously

• Comfortable taking ownership of outcomes

To Apply

Please submit:

• Current Resume

• Cover Letter

• Portfolio or examples of previous work

• Links to social media accounts, campaigns or brands you have managed

• Two professional references

Only applicants who can demonstrate relevant experience and provide examples of their work will be considered.

We are looking for someone who wants to grow with the business and become an integral part of the future of All Abode & Co.